Milk price war heats up, but the real question is why would you buy it?
Vested interests are mounting a major campaign with the price of milk right now and between the farmers, processors and retailers the politics is heating up. How can the major supermarkets sell a litre of milk for less than $1 and what are the consequences of this?
Intensive dairy farming
To me, the more important question (aside from the effects on the farmers themselves) is what happens to the quality of food when prices are forced so low? Let me illustrate with a recent trip to the supermarket looking for tomato paste. Woolworths had their Select own brand, but where were the ingredients from? China, the home of melamine milk. Leggo’s had another bottle that was packed in Australia with local and imported ingredients, which could have come from China as well for all we know. But the Leggo’s 500g Tomato past with no added salt (even better) won the day with made in Australia from local ingredients. I couldn’t even tell you the price because that’s not even a factor in these matters.
The point is that most of these no brand or Woolworth’s and Cole’s brands and Aldi too for that matter simply outsource their ingredient fulfilling to the cheapest provider. I am sure quality and the integrity of the ingredients is a poor second to price.
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